Examples library

Website footer examples

Use these footer examples to benchmark your own layout and prioritize the links that users and search engines rely on most.

Updated 2026-08-25

Pattern breakdowns

Product, developers, support, and compliance columns reduce support load by highlighting docs, status pages, and security trust links.

Shop categories, help center, shipping and returns, and payment trust signals increase confidence with transparent policies.

Services, vertical expertise, case studies, and a lead CTA improve lead quality by surfacing proof points and contact options.

Topic hubs, newsletter entry points, editorial standards, and legal links support deeper discovery and recurring retention.

• Keep four to six clearly labeled link groups with predictable naming.

• Place legal and trust links in every footer instance across all page templates.

• Use labels that map directly to user intent, not internal team terminology.

• Treat the mobile footer layout as primary, then scale to desktop columns.

• Adding decorative links that do not support navigation or trust.

• Using duplicated links with inconsistent labels across templates.

• Hiding essential policy links behind expandable UI that crawlers cannot parse.

• Mixing marketing CTAs and legal links in one undifferentiated cluster.

A strong footer example combines clear navigation, trust links, and role-specific resources without overwhelming users.

Core sections should be consistent, but contextual links can vary by audience or template when it improves clarity.

Most teams perform well with two to five columns. The right number depends on content breadth and mobile readability.